Taylor Swift just announced a new album and single in typically savvy fashion
We finally know what Taylor Swift has been plotting: her new Reputation. Swift’s absence from the public eye has been conspicuous over the past few months. She apparently skipped hosting her annual Fourth of July party, which she usually celebrates by posting a blast of carefully posed photographs all over Instagram. Her presence in paparazzi rags has dropped to near invisibility. She’s been so invisible that it seemed plausible to multiple people that her staff was sneaking her in and out of her apartment in a giant box. But this week, Swift started making moves . She wiped all of her social media profiles clean — no profile pictures, even. She deleted her old posts. On Monday, she posted a grainy video of a snake on every account she owned. Rumors flew that she was planning to make an announcement at 2 pm Eastern, just as the solar eclipse was reaching its peak in New York, in what would have been the ultimate power move . According to several radio DJs, some Taylor news will be r...