Partnerships, shared experences help drive success at Tempe's Residences at Fountainhead
Residences at Fountainhead(Photo: Residences at Fountainhead)
Story Highlights
- Residences at Fountainhead averages 37 leases a month, credited to improving residents' experiences
- Residents have perks like 24-hour access to free java from Tempe-based Cartel Coffee
- Pet owners must supply pet DNA samples to the property manager, helping assure clean grounds
Thinking outside the box by creating partnerships with area businesses and fostering its online reputation is paying off for the Residences at Fountainhead apartment complex in Tempe.
Situated in a verdant, 90-acre business park close to freeway access and just minutes from Sky Harbor International Airport and the downtowns of Tempe, Phoenix and Scottsdale, the six-building community featuring 322 two-bedroom, two-bathroom homes opened one year ago at 2520 S. Plaza Drive.
Since then, it has seen a gross average of 37 leases a month, according to Bryan Fasulo, the regional property manager for Pinnacle, which handles the site’s property management. He credits the strong numbers to the complex’s dedication to always improving the residents’ experience.
Urban neighborhood
“A few years back, people lived in apartments that were the big, garden-style, where people don’t spend a lot of time together and you don’t really know anyone around you,” he said. “Now, there’s a push toward tall, high-density living and these residents actually want to talk to each other and have functions together. We’re calling it the urban neighborhood.”
As a result, residents will not only discover a multitude of gathering spots dotting the property, but also 24-hour access to free java from Tempe-based Cartel Coffee.
That kind of perk has gone over big with residents, but Residences at Fountainhead is also a perk to those around it, Fasulo said. Employees who work in the surrounding business complex are encouraged to use the gathering spots for their break times and lunch hours, and the complex partners with neighborhood companies that want to host a function, such as a job fair.
Other on-site niceties include a fitness center, a dog run, a door-side trash pick-up service offered five days a week and a well-appointed pool area with a spa and outdoor kitchen.
Concierge service
What’s more, Pinnacle has also established a partnership with a concierge service, which is provided to residents via an app for their smartphones.
The service personally addresses the resident when called and can find just about anything one might need: dry cleaners that deliver, referrals for anything from local restaurants (longtime fave Chompie's is a partner) to pet walkers, details on the next available flight to Las Vegas or even just offer a simple wake-up call.
(Photo: Residences at Fountainhead)
“The service doesn’t cost the residents anything,” Fasulo said. “We’re just trying to make sure all the conveniences are there. We all work hard, and as the decades go on, we seem to work more and have less free time. We really want to cater to people who we expect work a lot, (and) when you’re home, you want everything as functional as possible.”
Residences at Fountainhead also strives to respond to its online audience, which includes folks on Facebook and Yelp, Fasulo said. In fact, the property recently snagged the 29th spot out of 100 on J Turner Research’s ORATM Power Rankings, an online reputation assessment awarded to top apartment properties across the country.
“We have very positive reviews,” Fasulo said, “and we’re so proud of that.”
Tidy grounds
It’s possible that one of the reasons for all those “likes” is the tidiness of the grounds, which may be due to the complex’s unique requirement of dog owners. When renters with a pooch sign a lease, they not only go through a “pet interview” but also agree to give a sample of their pet’s DNA to the property manager. The sample is kept on file and, in the event an owner forgets to clean up after a pet or simply disregards doing so, the management company can determine the precise responsible party.
There’s a fee for the sample, and an initial infraction will set a renter back $250, but Fasulo said probably no one is happier about the program than the majority of the pet owners, who do clean up after their animals.
“Pets are everywhere now, and even in these high- and mid-rise settings, little dogs are all over the place,” Fasulo said, “but when you’re spending a lot of money on rent, you don’t want to see (pet waste).”
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